UMBRO MTV CAP
British sports brand Umbro riffs off the acid house days of the late ’80’s and early ’90’s for its new partnership with iconic music video channel, MTV.
Tracing a path back to Umbro’s home city of Manchester, the Umbro X MTV collaboration celebrates a time when working class kids, football fans, and students came together in disused warehouses, abandoned office blocks and country fields to rave together to a single unifying beat.
